Conversion tracking is a process that helps monitor clicks that turn into conversions. It helps businesses see how the ads are interacted with by customers. A conversion happens when someone clicks on your advertisement or interacts with it in a way that’s helpful to your business, like making a purchase, signing up for a newsletter,… Continue reading Conversion Tracking: How to Track Conversions in Google Analytics 4?
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Maximizing Insights: The Definitive Guide to Event Tracking in GA4
Event tracking in Google Analytics 4 refers to monitoring and recording specific user interactions or actions on a website or app. Events in Google Analytics 4 serve as a means to transmit various kinds of data to your reports, encompassing actions taken, user details, and additional website-related information. GA4 enables businesses to track standard and… Continue reading Maximizing Insights: The Definitive Guide to Event Tracking in GA4
Google Analytics 4: What You Need to Know?
2020 was the year when Google Analytics 4 (GA4) became Google’s flag-bearer analytics tool. While this did not spell the immediate end for Universal Analytics, it signaled its gradual demise. Recently, Google announced it would be retiring Universal Analytics on July 1, 2024. What this means for users of Universal Analytics is that they will… Continue reading Google Analytics 4: What You Need to Know?