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Tag: GA4

Google Analytics 4: What You Need to Know?

Event Tracking in GA4

2020 was the year when Google Analytics 4 (GA4) became Google’s flag-bearer analytics tool. While this did not spell the immediate end for Universal Analytics, it signaled its gradual demise. Recently, Google announced it would be retiring Universal Analytics on July 1, 2024. What this means for users of Universal Analytics is that they will… Continue reading Google Analytics 4: What You Need to Know?

GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)

Google Analytics 4

Times are changing, and so is everything with it. Google Analytics is a service offered by Google that helps website owners track website traffic and how users interact with their site amidst other functions. Universal Analytics (UA) was launched in October 2013 and has been in use ever since then. However, technology has improved and… Continue reading GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)

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