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Tag: Google analytics

GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)

Google Analytics 4

Times are changing, and so is everything with it. Google Analytics is a service offered by Google that helps website owners track website traffic and how users interact with their site amidst other functions. Universal Analytics (UA) was launched in October 2013 and has been in use ever since then. However, technology has improved and… Continue reading GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)

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