What Is UI?
User Interface is the page or element that the user interacts with regardless of how they came into contact with your company. The user interface might encompass nothing more than a sign-in page, or the interface may well include every element on your homepage.
The user interfaces shifts on every page as the selections change. In order to create continuity, you must build in tabs or buttons that are consistent from topic to topic. Make some tabs static so the visitor knows how to get back home.
The color of the user interface could be so soothing visitors want to stay on your site for hours. Your interface could use such a tiny script that your visitors cannot read the page. You might have so many graphics that your customers cannot understand what is happening on the page, or the site might look like it came from another decade.
Every part of the UI speaks to the customer experience; they are tied together. Test and retest your UI so that you have meshed color, script, tabs, buttons, and sign-in bars to build a pleasing interface.
What Is UX?
User experience ties into the user interface because the visitor interprets your interface by enjoying or not enjoying the site. Visitors judge your site in a variety of ways, and their experience should include terms like:
- Useful
- Usable
- Valuable
- Easy to find
- Credible
- Accessible
- Desirable
Think on what your company does whilst aiming to make your site or app become all these things:
Does your site or app provide useful information or a useful service? The public will let you know. You can see their feelings in their reviews, and you can see it in rising or falling traffic. People do not go back to useless sites—they refer their friends to useful sites.
Usable sites should have actionable information. For example: you told your customers that your latest diagram for a chair is the best in the industry. If your plans are impossible to understand, your site is no longer usable. The same goes for “resources” you post. You cannot post random links to random articles. You must post links to articles with real information that can be used before the visitor even gets up from their office chair.
Information only has value if your customers can see a return on that information. Proven tactics, proven designs, proven social media posts: these are valuable bits of information that offer a return.
Your site, your app, and your information must be easy to find. Never bury your content. Make a tab where customers can find everything they need, where they can pull down to see the right page and allow them to click on that page from the pull-down menu.
If your information is sourced from non-credible locations, you look terrible. If you have not checked your sources or quoted people who are experts in your industry, you have no credibility.
Make your information accessible by pulling it from behind the paywalls. Stop trying to make money on every little thing your visitors read.
Desirable content fills a gap in the market. Are you helping people who would never find this information otherwise? Ask this question before writing.
You have now built a UI/UX that makes your visitors feel comfortable coming back to your site/app over and over again. Without this level of consideration, your site/app simply cannot compete.
Author Bio: Patton is a professional writer with 10+ years of experience and educator who doesn’t waste time, has a unique voice, loves to tell stories. I honed the craft of teaching, and I learned how to solve every problem without stressing out. This is also where the art of the story became something I preferred to use instead of blurting facts at people. Stories help people remember what you said.