In today’s dynamic digital landscape, Node.js has emerged as a cornerstone technology, revolutionizing how developers approach modern web application development. As part of the robust JavaScript ecosystem, Node.js is pivotal in creating fast, responsive, and scalable websites. Its rapid adoption across industries underscores its capability to handle real-time data and high concurrency with ease. For… Continue reading Exploring Node.js: The Backbone of Scalable Web and Mobile Application Development
Category: Blogs
Conversion Tracking: How to Track Conversions in Google Analytics 4?
Conversion tracking is a process that helps monitor clicks that turn into conversions. It helps businesses see how the ads are interacted with by customers. A conversion happens when someone clicks on your advertisement or interacts with it in a way that’s helpful to your business, like making a purchase, signing up for a newsletter,… Continue reading Conversion Tracking: How to Track Conversions in Google Analytics 4?
Maximizing Insights: The Definitive Guide to Event Tracking in GA4
Event tracking in Google Analytics 4 refers to monitoring and recording specific user interactions or actions on a website or app. Events in Google Analytics 4 serve as a means to transmit various kinds of data to your reports, encompassing actions taken, user details, and additional website-related information. GA4 enables businesses to track standard and… Continue reading Maximizing Insights: The Definitive Guide to Event Tracking in GA4
Google Analytics 4: What You Need to Know?
2020 was the year when Google Analytics 4 (GA4) became Google’s flag-bearer analytics tool. While this did not spell the immediate end for Universal Analytics, it signaled its gradual demise. Recently, Google announced it would be retiring Universal Analytics on July 1, 2024. What this means for users of Universal Analytics is that they will… Continue reading Google Analytics 4: What You Need to Know?
How can Custom Software Development be seen as a Strategic Asset for Business Survival During Recessionary Times?
The world is grappling with the tension of economic recession. The IMF published a report in January 2024 which stated that the global growth rate is expected to stay at 3.1 percent throughout the year. This calls for businesses to take some measures to survive the cutthroat competition. The question arises if custom software solutions… Continue reading How can Custom Software Development be seen as a Strategic Asset for Business Survival During Recessionary Times?
EasyStats Connect: The Solution to your Analytics Dilemma
Managing your website’s data and tracking its analytics has always been a dicey subject; more often than not, many companies and individuals rely on external help to gather and adequately interpret their data for them. Google, in a bid to make things easier for companies and individuals, developed Google Analytics 4 (GA4), and the game… Continue reading EasyStats Connect: The Solution to your Analytics Dilemma
Health Care Mobile App Development: A Guide to Creating the Best Mobile Healthcare App
Most industries have been experiencing digital transformation, either fully or partially. Trading the stock market, getting transportation, and other sectors have had apps to make their services more accessible, and the healthcare industry is not left out. While the digitization of the healthcare sector had been progressing gradually, Covid-19 acted as a catalyst for more… Continue reading Health Care Mobile App Development: A Guide to Creating the Best Mobile Healthcare App
OpenSource Technologies Helps Creteng Build Custom Software Applications for Social media communication
Creteng, a local PA startup, sought to create software that would quickly and easily link friends and families while allowing them to organize fun and exciting challenges easily. OST collaborated with Creteng as a technical partner to create a social, community-oriented mobile app and website. Who is Creteng? Creteng is a social media app focused… Continue reading OpenSource Technologies Helps Creteng Build Custom Software Applications for Social media communication
5 Ways to Overcome Labor Shortage With Digitalization
There is a labor shortage across the country and in many industries. The labor shortage has always been a challenge that companies face from time to time. However, the COVID-19 pandemic distorted the labor market and caused significant shortages. Many sectors have unfilled job openings – there are more jobs than people to fill them.… Continue reading 5 Ways to Overcome Labor Shortage With Digitalization
GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)
Times are changing, and so is everything with it. Google Analytics is a service offered by Google that helps website owners track website traffic and how users interact with their site amidst other functions. Universal Analytics (UA) was launched in October 2013 and has been in use ever since then. However, technology has improved and… Continue reading GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)