Building a Social Media Platform to Target Local Areas – Upsides and Market Opportunities

As entrepreneurs interested in creating a social media app, you may be curious about what next steps you should take vis-a-vis business, marketing and software development. Why even build a social media app when giants like Instagram, Facebook, Snapchat and Twitter have such a ubiquitous presence on the market? Large scale social media companies connect… Continue reading Building a Social Media Platform to Target Local Areas – Upsides and Market Opportunities

Why Do We Need Server Maintenance?

“Server maintenance” may not grab any exciting headlines, but staying on top of your servers will keep your business performing through changes in trends and disaster scenarios. Servers are usually the specialty of technical experts specialized in coding and software. However, entrepreneurs and those on the business and marketing side of a company may also… Continue reading Why Do We Need Server Maintenance?

Mobile App Maintenance: How To Carve Out A Market And Stay Relevant Through Regular Software Updates

So, you’ve created a mobile app! Congratulations. Mobile apps are a terrific way to connect with users through their smartphones or tablets. By inculcating your app with desirable features related to your business, you can keep users engaged with your company via the mobile app for years to come. However, releasing a mobile app is… Continue reading Mobile App Maintenance: How To Carve Out A Market And Stay Relevant Through Regular Software Updates

Web Apps Vs. Desktop Apps – An Introduction To Their Situational Strengths

An app is an app, right? Well, not quite. Web apps, desktop apps, as well as native apps, mobile apps and so forth all offer functions for users across different platforms. The bottom line? For potential software developers, all apps aim to serve the user in various capacities, making the user’s life easier, more efficient,… Continue reading Web Apps Vs. Desktop Apps – An Introduction To Their Situational Strengths

Pretty Popular: New Ways To Promote Beauty Services Through Mobile App Development And Digital Marketing

Beauty apps belong to a niche market of beauty services. Traditionally, beauty services businesses serve customers at physical locations like boutiques, salons and spas. Customers make appointments at these physical locations, and the businesses benefit from word-of-mouth promotion from satisfied customers. However, as mobile apps have become ubiquitous and custom software features have deepened, the… Continue reading Pretty Popular: New Ways To Promote Beauty Services Through Mobile App Development And Digital Marketing