What is Geofencing Marketing? We discussed the basics of “Geofencing” in our last blog. Geofencing is not one tool, per se, but rather an umbrella. Under this umbrella falls a number of high-tech applications that analyze geographic user data. And it’s not hard for companies to find uses for Geofencing: over 90% of smartphones in… Continue reading Geofencing Marketing – A Smart Way to Target Local Customers