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How Small Businesses Can Leverage E-commerce Personalization to Compete in 2025

How Small Businesses Can Leverage E-commerce Personalization to Compete in 2025

  In today's digital-first world, personalization is at the heart of successful Ecommerce, and this trend shows no signs of slowing down. As we approach 2025, small businesses are uniquely positioned to use personalization to compete with larger players, capturing customer loyalty and driving growth. With the right Ecommerce Development...
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The Role of a Blueprint in Software Development: Importance, Benefits, and AI’s Contribution

The Role of a Blueprint in Software Development: Importance, Benefits, and AI’s Contribution

  A blueprint, or design plan, is essential in software development because it provides a structured approach to building software. Just as an architect uses a blueprint to guide the construction of a building, software developers use a blueprint to guide the creation of a system. It allows developers to...
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How Cross Platform Development Can Help Businesses to Grow Faster?

How Cross Platform Development Can Help Businesses to Grow Faster?

  Cross-platform development refers to the creation of software applications which are compatible with multiple devices and operating systems (OS) by using a single codebase. This approach contrasts with native development, where separate codebases are written for each platform (e.g., iOS, Android, Windows). Embracing cross-platform development can offer numerous advantages...
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Artificial Intelligence is revamping the Custom Software Development Landscape – Explore How!

Artificial Intelligence is revamping the Custom Software Development Landscape – Explore How!

  Artificial intelligence is rapidly changing the face of custom software development to be more effective, intelligent, and responsive. For companies aiming at a competitive advantage, adapting to the inclusion of AI in development processes can become a game-changing factor. This blog examines how AI develops custom software and the...
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Exploring Node.js: The Backbone of Scalable Web and Mobile Application Development

Exploring Node.js: The Backbone of Scalable Web and Mobile Application Development

In today's dynamic digital landscape, Node.js has emerged as a cornerstone technology, revolutionizing how developers approach modern web application development. As part of the robust JavaScript ecosystem, Node.js is pivotal in creating fast, responsive, and scalable websites. Its rapid adoption across industries underscores its capability to handle real-time data and...
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Conversion Tracking: How to Track Conversions in Google Analytics 4?

Conversion Tracking: How to Track Conversions in Google Analytics 4?

Conversion tracking is a process that helps monitor clicks that turn into conversions. It helps businesses see how the ads are interacted with by customers. A conversion happens when someone clicks on your advertisement or interacts with it in a way that's helpful to your business, like making a purchase,...
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Maximizing Insights: The Definitive Guide to Event Tracking in GA4

Maximizing Insights: The Definitive Guide to Event Tracking in GA4

Event tracking in Google Analytics 4 refers to monitoring and recording specific user interactions or actions on a website or app. Events in Google Analytics 4 serve as a means to transmit various kinds of data to your reports, encompassing actions taken, user details, and additional website-related information. GA4 enables...
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Google Analytics 4: What You Need to Know?

Google Analytics 4: What You Need to Know?

2020 was the year when Google Analytics 4 (GA4) became Google's flag-bearer analytics tool. While this did not spell the immediate end for Universal Analytics, it signaled its gradual demise. Recently, Google announced it would be retiring Universal Analytics on July 1, 2024. What this means for users of Universal...
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How can Custom Software Development be seen as a Strategic Asset for Business Survival During Recessionary Times?

How can Custom Software Development be seen as a Strategic Asset for Business Survival During Recessionary Times?

The world is grappling with the tension of economic recession. The IMF published a report in January 2024 which stated that the global growth rate is expected to stay at 3.1 percent throughout the year. This calls for businesses to take some measures to survive the cutthroat competition. The question...
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EasyStats Connect: The Solution to your Analytics Dilemma

EasyStats Connect: The Solution to your Analytics Dilemma

Managing your website's data and tracking its analytics has always been a dicey subject; more often than not, many companies and individuals rely on external help to gather and adequately interpret their data for them. Google, in a bid to make things easier for companies and individuals, developed Google Analytics...
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Health Care Mobile App Development: A Guide to Creating the Best Mobile Healthcare App

Health Care Mobile App Development: A Guide to Creating the Best Mobile Healthcare App

Most industries have been experiencing digital transformation, either fully or partially. Trading the stock market, getting transportation, and other sectors have had apps to make their services more accessible, and the healthcare industry is not left out. While the digitization of the healthcare sector had been progressing gradually, Covid-19 acted...
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OpenSource Technologies Helps Creteng Build Custom Software Applications for Social media communication

OpenSource Technologies Helps Creteng Build Custom Software Applications for Social media communication

Creteng, a local PA startup, sought to create software that would quickly and easily link friends and families while allowing them to organize fun and exciting challenges easily. OST collaborated with Creteng as a technical partner to create a social, community-oriented mobile app and website. Who is Creteng? Creteng is...
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5 Ways to Overcome Labor Shortage With Digitalization

5 Ways to Overcome Labor Shortage With Digitalization

There is a labor shortage across the country and in many industries. The labor shortage has always been a challenge that companies face from time to time. However, the COVID-19 pandemic distorted the labor market and caused significant shortages. Many sectors have unfilled job openings - there are more jobs...
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GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)

GOOGLE ANALYTICS 4 (ADAPTING TO THE FUTURE)

Times are changing, and so is everything with it. Google Analytics is a service offered by Google that helps website owners track website traffic and how users interact with their site amidst other functions. Universal Analytics (UA) was launched in October 2013 and has been in use ever since then....
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Black Friday: Web & Mobile Development Special Offers You Shouldn’t Miss

Black Friday: Web & Mobile Development Special Offers You Shouldn’t Miss

Leverage the Black Friday special offer to get the best web and mobile development deals from OpenSource Technologies (OST). OpenSource Technologies, a leading web & mobile development company, is offering Black Friday special deals on its services. You can leverage this promotion to stay ahead of the curve with state-of-the-art...
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