Times are changing, and so is everything with it. Google Analytics is a service offered by Google that helps website owners track website traffic and how users interact with their site amidst other functions. Universal Analytics (UA) was launched in October 2013 and has been in use ever since then....

Improving your site page load speed can significantly raise your bottom line. This is because load time impacts search engine optimization (SEO), user experience (UX), and conversion rate. When the page load time is very small, traffic to your website increases, bounce rate reduces, and you’ll have better customer engagement...

Machine learning (ML) is revolutionizing customer service. There is a massive shift from conventional customer support methods to ML-powered experiences. Leveraging the capabilities of machine learning, companies integrate solutions that shorten response time and automate the customer service journey. Given the recent acceleration in digital transformation, AI-powered customer service experience...

One of the hardest aspects of the pandemic was social isolation. For makeup users, this meant having little to nothing to get done up and dressed up for, save a Zoom meeting or a family FaceTime. But with the vaccine now in the arms of millions and a general stabilization...

When the higher-ups of a company make large-scale decisions with implications for each organizational level, they must do so with a convincing set of data in front of them. The same is especially true for a logistics business. Choosing to open new locations or close old locations, expanding or downsizing,...