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Web Apps Vs. Desktop Apps – An Introduction To Their Situational Strengths

Web Apps Vs. Desktop Apps – An Introduction To Their Situational Strengths

An app is an app, right? Well, not quite. Web apps, desktop apps, as well as native apps, mobile apps...
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Pretty Popular: New Ways To Promote Beauty Services Through Mobile App Development And Digital Marketing

Pretty Popular: New Ways To Promote Beauty Services Through Mobile App Development And Digital Marketing

Beauty apps belong to a niche market of beauty services. Traditionally, beauty services businesses serve customers at physical locations like...
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What Is Prototyping? The Benefits Of Building Sturdy Mobile App Prototypes

What Is Prototyping? The Benefits Of Building Sturdy Mobile App Prototypes

As an entrepreneur interested in building your own app, you may be excited to dive straight into the app development...
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How to Make an App for a Beauty Services Business: The Process

How to Make an App for a Beauty Services Business: The Process

The beauty services industry has seen growth in mobile app downloads and activity over the past handful of years. Although...
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Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup

Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup

The process of starting a business presents both great opportunities and roadblocks. When planning a new company or business, you...
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The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines

The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines

In the age of Covid-19 more adults are single and seeking relationships – and more involved relationships at that –...
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A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns

A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns

In the last blog, we discussed the ways SMTP platforms like Sendgrid can help you distribute mass emails to a...
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The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application

The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application

It doesn’t matter what type or size of business you run, sending bulk emails can be a beneficial tool for...
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Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2

Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2

Let’s say you want to use Facebook ads to promote your brand. As a popular social media platform for certain...
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How to Setup Google Analytics 4 For New and Existing GA Users

How to Setup Google Analytics 4 For New and Existing GA Users

As we touched on in the first blog on Google Analytics 4, GA4 is a data analytics software which helps...
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Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics

Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics

What is the New Google Analytics 4? As someone who works in the tech space, you may have heard the...
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Pixel Technology pt. 1, an Overview

Pixel Technology pt. 1, an Overview

What is Pixel Tracking? If you work in the tech industry, you may have heard your coworkers throw the term...
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Building a Custom Software for the Healthcare Sector

Building a Custom Software for the Healthcare Sector

INTRO/BACKGROUND: There may never be a time where remote, digitized healthcare is more clearly in demand. As the pandemic rages...
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How a Small Business Can Prepare Itself for Christmas Shopping Season

How a Small Business Can Prepare Itself for Christmas Shopping Season

The time is finally here – the height of the holiday season is in full effect, Christmas is just a...
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Geofencing Technology and Custom Software Development

Geofencing Technology and Custom Software Development

Geofencing and Software In previous blogs, we discussed What is Geofencing, and what is Geofencing digital marketing and how we...
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