How to Make an App for a Beauty Services Business: The Process

The beauty services industry has seen growth in mobile app downloads and activity over the past handful of years. Although the pandemic has made all businesses re-evaluate their processes moving forward, remote demand for functions like online appointment-making continue to grows. With regards to Covid-19, online appointment booking has become a tool for Covid compliance… Continue reading How to Make an App for a Beauty Services Business: The Process

Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup

The process of starting a business presents both great opportunities and roadblocks. When planning a new company or business, you will have the benefit of intrinsic inspiration (why you started the business in the first place) and likely not enough time, money or assistance to make it all work immediately. But small business owners: take… Continue reading Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup

The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines

In the age of Covid-19 more adults are single and seeking relationships – and more involved relationships at that – than ever before. Because the amount of prospective singles has only increased since this time last year, and due to bubbling dissatisfaction with broad, depersonalized apps like Tinder, the market now sees an increased demand… Continue reading The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines

The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application

It doesn’t matter what type or size of business you run, sending bulk emails can be a beneficial tool for getting your name and new products out to clients. But how do you go about sending bulk emails without getting blacklisted or simply ignored? Software tools can help. To distribute mass emails in a short… Continue reading The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application

Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics

What is the New Google Analytics 4? As someone who works in the tech space, you may have heard the tool “Google Analytics” floated around, especially in conversations about digital marketing. But, for those who are not technically versed in user-based analytic platforms, you may be wondering what exactly is Google Analytics, and particularly what… Continue reading Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics