In the last blog, we discussed the ways SMTP platforms like Sendgrid can help you distribute mass emails to a large set of contacts. Here, we’re going to discuss a software you can use to take your email marketing a step further – Mautic. Mautic is an open source marketing software platform used to reach… Continue reading A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns
Category: Blogs
The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application
It doesn’t matter what type or size of business you run, sending bulk emails can be a beneficial tool for getting your name and new products out to clients. But how do you go about sending bulk emails without getting blacklisted or simply ignored? Software tools can help. To distribute mass emails in a short… Continue reading The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application
Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2
Let’s say you want to use Facebook ads to promote your brand. As a popular social media platform for certain demographics, Facebook can help you market products and services. If you want to run ads on Facebook then investing in Facebook Pixels will be your best first step. To cover everything you need to know,… Continue reading Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2
How to Setup Google Analytics 4 For New and Existing GA Users
GA4 is a web analytics platform which helps businesses see and adapt to user behavior on their websites and apps. GA4, formerly known as the Google App + Web property, is the updated version of older analytics programs viz. Universal Analytics. As a program, GA4 is a lot different than its predecessors in Google Analytics.… Continue reading How to Setup Google Analytics 4 For New and Existing GA Users
Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics
What is the New Google Analytics 4? As someone who works in the tech space, you may have heard the tool “Google Analytics” floated around, especially in conversations about digital marketing. But, for those who are not technically versed in user-based analytic platforms, you may be wondering what exactly is Google Analytics, and particularly what… Continue reading Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics
Pixel Technology pt. 1, an Overview
What is Pixel Tracking? If you work in the tech industry, you may have heard your coworkers throw the term “pixel” around. But what exactly is a pixel? Put simply, a “pixel” is a strand of code embedded in a web page or app that tracks your scrolling, viewing and clicking activity on a given… Continue reading Pixel Technology pt. 1, an Overview
Building a Custom Software for the Healthcare Sector
INTRO/BACKGROUND: There may never be a time where remote, digitized healthcare is more clearly in demand. As the pandemic rages globally, with alarming spikes currently underway in the United States and Europe, patients and doctors need a way to access medical records, medication and even physical devices without risking infection. In many cases, going to… Continue reading Building a Custom Software for the Healthcare Sector
How a Small Business Can Prepare Itself for Christmas Shopping Season
The time is finally here – the height of the holiday season is in full effect, Christmas is just a few days away, and if you live on the East Coast of the United States, you are likely bundling up and shoveling snow out of your driveway. For everyone, particularly the many who have yet… Continue reading How a Small Business Can Prepare Itself for Christmas Shopping Season
Geofencing Technology and Custom Software Development
Geofencing and Software In previous blogs, we discussed What is Geofencing, and what is Geofencing digital marketing and how we do it? Today, the focus will be on the ways developers can apply Geofencing to custom software to various ends. In brief, Geofencing is a technological tool to create a virtual boundary, or ‘fence,’ around… Continue reading Geofencing Technology and Custom Software Development
Geofencing Marketing – A Smart Way to Target Local Customers
What is Geofencing Marketing? We discussed the basics of “Geofencing” in our last blog. Geofencing is not one tool, per se, but rather an umbrella. Under this umbrella falls a number of high-tech applications that analyze geographic user data. And it’s not hard for companies to find uses for Geofencing: over 90% of smartphones in… Continue reading Geofencing Marketing – A Smart Way to Target Local Customers