As an entrepreneur interested in building your own app, you may be excited to dive straight into the app development process. However, before you can play around with any beta versions of your app you will have to undergo a planning and modeling process for the mobile app called prototyping. Prototyping is the design phase… Continue reading What Is Prototyping? The Benefits Of Building Sturdy Mobile App Prototypes
Category: Blogs
How to Make an App for a Beauty Services Business: The Process
The beauty services industry has seen growth in mobile app downloads and activity over the past handful of years. Although the pandemic has made all businesses re-evaluate their processes moving forward, remote demand for functions like online appointment-making continue to grows. With regards to Covid-19, online appointment booking has become a tool for Covid compliance… Continue reading How to Make an App for a Beauty Services Business: The Process
Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup
The process of starting a business presents both great opportunities and roadblocks. When planning a new company or business, you will have the benefit of intrinsic inspiration (why you started the business in the first place) and likely not enough time, money or assistance to make it all work immediately. But small business owners: take… Continue reading Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup
The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines
In the age of Covid-19 more adults are single and seeking relationships – and more involved relationships at that – than ever before. Because the amount of prospective singles has only increased since this time last year, and due to bubbling dissatisfaction with broad, depersonalized apps like Tinder, the market now sees an increased demand… Continue reading The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines
A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns
In the last blog, we discussed the ways SMTP platforms like Sendgrid can help you distribute mass emails to a large set of contacts. Here, we’re going to discuss a software you can use to take your email marketing a step further – Mautic. Mautic is an open source marketing software platform used to reach… Continue reading A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns
The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application
It doesn’t matter what type or size of business you run, sending bulk emails can be a beneficial tool for getting your name and new products out to clients. But how do you go about sending bulk emails without getting blacklisted or simply ignored? Software tools can help. To distribute mass emails in a short… Continue reading The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application
Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2
Let’s say you want to use Facebook ads to promote your brand. As a popular social media platform for certain demographics, Facebook can help you market products and services. If you want to run ads on Facebook then investing in Facebook Pixels will be your best first step. To cover everything you need to know,… Continue reading Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2
How to Setup Google Analytics 4 For New and Existing GA Users
GA4 is a web analytics platform which helps businesses see and adapt to user behavior on their websites and apps. GA4, formerly known as the Google App + Web property, is the updated version of older analytics programs viz. Universal Analytics. As a program, GA4 is a lot different than its predecessors in Google Analytics.… Continue reading How to Setup Google Analytics 4 For New and Existing GA Users
Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics
What is the New Google Analytics 4? As someone who works in the tech space, you may have heard the tool “Google Analytics” floated around, especially in conversations about digital marketing. But, for those who are not technically versed in user-based analytic platforms, you may be wondering what exactly is Google Analytics, and particularly what… Continue reading Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics
Pixel Technology pt. 1, an Overview
What is Pixel Tracking? If you work in the tech industry, you may have heard your coworkers throw the term “pixel” around. But what exactly is a pixel? Put simply, a “pixel” is a strand of code embedded in a web page or app that tracks your scrolling, viewing and clicking activity on a given… Continue reading Pixel Technology pt. 1, an Overview