How to Make an App for a Beauty Services Business: The Process
February 22, 2021
The beauty services industry has seen growth in mobile app downloads and activity over the past handful of years. Although the pandemic has made all businesses re-evaluate their processes moving forward, remote demand for functions like online appointment-making continue to grows. With regards to Covid-19, online appointment booking has become...
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Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup
February 16, 2021
The process of starting a business presents both great opportunities and roadblocks. When planning a new company or business, you will have the benefit of intrinsic inspiration (why you started the business in the first place) and likely not enough time, money or assistance to make it all work immediately....
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The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines
February 10, 2021
In the age of Covid-19 more adults are single and seeking relationships – and more involved relationships at that – than ever before. Because the amount of prospective singles has only increased since this time last year, and due to bubbling dissatisfaction with broad, depersonalized apps like Tinder, the market...
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A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns
February 4, 2021
In the last blog, we discussed the ways SMTP platforms like Sendgrid can help you distribute mass emails to a large set of contacts. Here, we’re going to discuss a software you can use to take your email marketing a step further – Mautic. Mautic is an open source marketing...
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The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application
February 2, 2021
It doesn’t matter what type or size of business you run, sending bulk emails can be a beneficial tool for getting your name and new products out to clients. But how do you go about sending bulk emails without getting blacklisted or simply ignored? Software tools can help. To distribute...
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Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2
January 27, 2021
Let’s say you want to use Facebook ads to promote your brand. As a popular social media platform for certain demographics, Facebook can help you market products and services. If you want to run ads on Facebook then investing in Facebook Pixels will be your best first step. To cover...
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How to Setup Google Analytics 4 For New and Existing GA Users
January 25, 2021
GA4 is a web analytics platform which helps businesses see and adapt to user behavior on their websites and apps. GA4, formerly known as the Google App + Web property, is the updated version of older analytics programs viz. Universal Analytics. As a program, GA4 is a lot different than...
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Decoding the Differences Between Google Analytics 4 (GA4) and Universal Analytics
January 20, 2021
What is the New Google Analytics 4? As someone who works in the tech space, you may have heard the tool “Google Analytics” floated around, especially in conversations about digital marketing. But, for those who are not technically versed in user-based analytic platforms, you may be wondering what exactly is...
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Pixel Technology pt. 1, an Overview
January 15, 2021
What is Pixel Tracking? If you work in the tech industry, you may have heard your coworkers throw the term “pixel” around. But what exactly is a pixel? Put simply, a “pixel” is a strand of code embedded in a web page or app that tracks your scrolling, viewing and...
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Building a Custom Software for the Healthcare Sector
January 13, 2021
INTRO/BACKGROUND: There may never be a time where remote, digitized healthcare is more clearly in demand. As the pandemic rages globally, with alarming spikes currently underway in the United States and Europe, patients and doctors need a way to access medical records, medication and even physical devices without risking infection....
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How a Small Business Can Prepare Itself for Christmas Shopping Season
December 22, 2020
The time is finally here – the height of the holiday season is in full effect, Christmas is just a few days away, and if you live on the East Coast of the United States, you are likely bundling up and shoveling snow out of your driveway. For everyone, particularly...
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Geofencing Technology and Custom Software Development
December 17, 2020
Geofencing and Software In previous blogs, we discussed What is Geofencing, and what is Geofencing digital marketing and how we do it? Today, the focus will be on the ways developers can apply Geofencing to custom software to various ends. In brief, Geofencing is a technological tool to create a...
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Geofencing Marketing – A Smart Way to Target Local Customers
December 15, 2020
What is Geofencing Marketing? We discussed the basics of “Geofencing” in our last blog. Geofencing is not one tool, per se, but rather an umbrella. Under this umbrella falls a number of high-tech applications that analyze geographic user data. And it’s not hard for companies to find uses for Geofencing:...
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What Geofencing is and How It Can Benefit You and Your Business
December 11, 2020
What is Geofencing? Geofencing is a software concept with many modern-day applications in technology. The term “Geofence” in technology describes a virtual parameter superimposed on a real-life geographic location. You can use this geographic parameter to promote your business in specific locations or use the Geofencing concept to build web...
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Office Culture and Work From Home: Difficulties in Workplaces During the Pandemic
December 2, 2020
It’s no secret that working from home is difficult. Add to that the stressors of the pandemic: the uncertainty of the future, the necessity to remain socially distanced, and the inevitable claustrophobia of living at home, confronted by either loneliness or family in close quarters, and you have a recipe...
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