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Building a Social Media Platform to Target Local Areas – Upsides and Market Opportunities

Building a Social Media Platform to Target Local Areas – Upsides and Market Opportunities

As entrepreneurs interested in creating a social media app, you may be curious about what next steps you should take vis-a-vis business, marketing and software development. Why even build a social media app when giants like Instagram, Facebook, Snapchat and Twitter have such a ubiquitous presence on the market? Large...
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Why Do We Need Server Maintenance?

Why Do We Need Server Maintenance?

“Server maintenance” may not grab any exciting headlines, but staying on top of your servers will keep your business performing through changes in trends and disaster scenarios. Servers are usually the specialty of technical experts specialized in coding and software. However, entrepreneurs and those on the business and marketing side...
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Keep Your Brand in Your User’s Smartphone:

Keep Your Brand in Your User’s Smartphone:

Why staying connected to your users is so important with a mobile app For entrepreneurs building business through a mobile app, staying on top of mind for customers remains a priority long after launch, and even after a customer has already downloaded your app. Yes, giving the down loader access...
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Give Your Application a Renewal this Easter

Give Your Application a Renewal this Easter

Have you found after a while your application becomes stale and loses its spark? Want to redo your application but feel doing so would take time and effort you can’t afford? Okay, – OpenSource is ready to help you breathe new life into your application. A Renewal can be as...
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Website Maintenance and Reducing Downtime

Website Maintenance and Reducing Downtime

Why do we need website maintenance? You have a website, they have a website – in 2021, almost every business has a website. And many businesses have had websites since the early 2000’s, even the 90’s. However, websites are good for more than just selling products and relaying information to...
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Mobile App Maintenance: How To Carve Out A Market And Stay Relevant Through Regular Software Updates

Mobile App Maintenance: How To Carve Out A Market And Stay Relevant Through Regular Software Updates

So, you’ve created a mobile app! Congratulations. Mobile apps are a terrific way to connect with users through their smartphones or tablets. By inculcating your app with desirable features related to your business, you can keep users engaged with your company via the mobile app for years to come. However,...
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Web Apps Vs. Desktop Apps – An Introduction To Their Situational Strengths

Web Apps Vs. Desktop Apps – An Introduction To Their Situational Strengths

An app is an app, right? Well, not quite. Web apps, desktop apps, as well as native apps, mobile apps and so forth all offer functions for users across different platforms. The bottom line? For potential software developers, all apps aim to serve the user in various capacities, making the...
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Pretty Popular: New Ways To Promote Beauty Services Through Mobile App Development And Digital Marketing

Pretty Popular: New Ways To Promote Beauty Services Through Mobile App Development And Digital Marketing

Beauty apps belong to a niche market of beauty services. Traditionally, beauty services businesses serve customers at physical locations like boutiques, salons and spas. Customers make appointments at these physical locations, and the businesses benefit from word-of-mouth promotion from satisfied customers. However, as mobile apps have become ubiquitous and custom...
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What Is Prototyping? The Benefits Of Building Sturdy Mobile App Prototypes

What Is Prototyping? The Benefits Of Building Sturdy Mobile App Prototypes

As an entrepreneur interested in building your own app, you may be excited to dive straight into the app development process. However, before you can play around with any beta versions of your app you will have to undergo a planning and modeling process for the mobile app called prototyping....
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How to Make an App for a Beauty Services Business: The Process

How to Make an App for a Beauty Services Business: The Process

The beauty services industry has seen growth in mobile app downloads and activity over the past handful of years. Although the pandemic has made all businesses re-evaluate their processes moving forward, remote demand for functions like online appointment-making continue to grows. With regards to Covid-19, online appointment booking has become...
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Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup

Carving Out a Niche with Confidence: Step-by-Step Marketing for a Startup

The process of starting a business presents both great opportunities and roadblocks. When planning a new company or business, you will have the benefit of intrinsic inspiration (why you started the business in the first place) and likely not enough time, money or assistance to make it all work immediately....
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The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines

The Software Behind Dating Apps: Why to Play Cupid for Prospective Valentines

In the age of Covid-19 more adults are single and seeking relationships – and more involved relationships at that – than ever before. Because the amount of prospective singles has only increased since this time last year, and due to bubbling dissatisfaction with broad, depersonalized apps like Tinder, the market...
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A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns

A Guide to Mautic: A Smart Marketing Automation Tool for Email Campaigns

In the last blog, we discussed the ways SMTP platforms like Sendgrid can help you distribute mass emails to a large set of contacts. Here, we’re going to discuss a software you can use to take your email marketing a step further – Mautic. Mautic is an open source marketing...
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The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application

The Benefits of Integrating a Mass Email Platform like SendGrid with Your Custom Software Application

It doesn’t matter what type or size of business you run, sending bulk emails can be a beneficial tool for getting your name and new products out to clients. But how do you go about sending bulk emails without getting blacklisted or simply ignored? Software tools can help. To distribute...
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Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2

Using Facebook Pixel for Strategic Marketing: Pixel How-To Blog pt. 2

Let’s say you want to use Facebook ads to promote your brand. As a popular social media platform for certain demographics, Facebook can help you market products and services. If you want to run ads on Facebook then investing in Facebook Pixels will be your best first step. To cover...
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