What is the New Google Analytics 4? As someone who works in the tech space, you may have heard the tool “Google Analytics” floated around, especially in conversations about digital marketing. But, for those who are not technically versed in user-based analytic platforms, you may be wondering what exactly is...

What is Pixel Tracking? If you work in the tech industry, you may have heard your coworkers throw the term “pixel” around. But what exactly is a pixel? Put simply, a “pixel” is a strand of code embedded in a web page or app that tracks your scrolling, viewing and...

The time is finally here – the height of the holiday season is in full effect, Christmas is just a few days away, and if you live on the East Coast of the United States, you are likely bundling up and shoveling snow out of your driveway. For everyone, particularly...

Geofencing and Software In previous blogs, we discussed What is Geofencing, and what is Geofencing digital marketing and how we do it? Today, the focus will be on the ways developers can apply Geofencing to custom software to various ends. In brief, Geofencing is a technological tool to create a...

What is Geofencing? Geofencing is a software concept with many modern-day applications in technology. The term “Geofence” in technology describes a virtual parameter superimposed on a real-life geographic location. You can use this geographic parameter to promote your business in specific locations or use the Geofencing concept to build web...

It’s no secret that working from home is difficult. Add to that the stressors of the pandemic: the uncertainty of the future, the necessity to remain socially distanced, and the inevitable claustrophobia of living at home, confronted by either loneliness or family in close quarters, and you have a recipe...

Developing a software doesn’t always come easily for a small, growing business, or one which has relied on its savvy and time-tested performance to survive in a field of competitors. Even great businesses can have a learning curve when it comes to transitioning into a digital-dominant marketplace. But a reliable...

In our current moment, online shopping means more than just splurging on ourselves at our own convenience. The shadow of the tense fall has started to move behind us, and now, coming up on an eventful December, we as businesspeople and consumers are preparing for the joys of the holiday...

Due to the damaging influence of the pandemic, you may have rightly assumed that along with the economy, many tech industries have also suffered. Across the board, companies are suffering losses in revenue and manpower, as employees of all skill levels adapt to working remotely. Certainly, now is not the...

  What is UI/UX Design? If you work at a tech-conscious workplace, you have likely heard the pair of letters ‘UI’ and ‘UX’ to refer to the quality of an app’s design. Often, companies and tech workers clump these abbreviated letters together to refer to all aspects of an app’s...